Bert Bröske on 07.06.2012 at 16:50h CET
Over 90,000 companies and freelancers already have a XING Company Profile, and this number is rising all the time. The first thing companies want to know when weighing up whether to create a Company Profile is what they can do with it or what other companies have done with theirs. We therefore decided to put together an overview of the top five use cases to show you how you stand to benefit from a Company Profile.
The first questions that usually spring to mind are “Do I even need a XING Company Profile?” and “Why?” In order to answer these questions you should think about your business and target group, the latter being where XING stands out from the social network crowd and their business profile offering because we provide a clearly defined target group that’s highly appealing to companies. To put it another way, you may not reach everyone out there, but you will reach those that matter to you such as key decision-makers and educated, affluent users. According to AGOF, the German Working Group for Online Media Research, 40% of XING users are business professionals, i.e. academics or with a net monthly household income of at least €3,500. XING is also the right place if you want to use your Company Profile to position yourself as an employer and reach out to potential candidates thanks to the more than 12 million registered experts and executives who may be open to new career opportunities. Many of our business customers appreciate the professional environment that XING provides along with top customer support and compliance with strict German data protection legislation.
So what can you do with a XING Company Profile as a freelancer, SME or multinational? Here’s a (by no means exhaustive) list of the top five use cases for XING Company Profiles:
- Employer branding: A XING Company Profile enables you to position yourself as a great employer among more than 5 million employees, experts and executives in German-speaking countries. You can add graphics, logos, company updates, and contacts to personalize your profile where visitors can check out employee statistics to see what skills and expertise they have to offer and who they might end up working with.
- Recruiting: You can also recruit people via your profile by posting job ads there as well as by adding links to your career pages and including HR staff as contacts. A XING Company Profile allows you to reach out to potential candidates without them having to visit your website with the added benefit of being able to check out their XING profile so you can see if they’re suited to the vacancy.
- PR: You can use your Company Profile as a PR channel by posting press releases or tweets (it’s really easy to link your Twitter profile). It’s also worth bearing in mind that a lot of journalists and multipliers are active on XING and a number of service providers, cooperation partners and customers are bound to be interested in your company updates.
- Sales and advertising channel: You can use your Company Profile to let your (potential) customers know about new products, services, special offers, discounts, etc. as this is a highly effective B2B channel due to the business target group active on our platform.
- Alternative company presence: A XING Company Profile provides freelancers and SMEs with a great alternative to a website or Yellow Pages entry that’s easy to put together and maintain.
Are you looking to use a Company Profile for a number of different reasons? No problem! Company Profiles can tailor to various needs in order to offer genuine added value to a number of different target groups. A great title also makes it easier for people interested in your business to filter relevant content. If you’re interested in more handy tips and tricks, check out our blog post here.