Mirja Bester on 10.04.2012 at 12:08h CET
Mirja Bester, Product Manager
Companies need figures for the communication channels they use so they can evaluate, manage and optimize their effectiveness. They need to find out how many people have visited their XING Company Profile and how they found out about it. They also want to know which search terms people use to find their profile and which industry visitors come from. Now we have an answer to all of these points by providing you with key figures so that you can measure the success of your social media activity on XING.
Editors of PLUS Company Profiles now have access to a wide range of visitor and follower statistics such as comparisons of different time periods to check the effectiveness of a marketing campaign, a feature common to other analysis tools. We can also show you how visitors came to visit your profile so you can optimize it and make it even easier for people to find it using certain search terms.
As well as the popular “Visitors to your profile” feature, editors can now also see who’s interested in their company. Businesses with a PLUS Company Profile are also highlighted in search results and are easier to find because they can define up to ten keywords. And to round things off, PLUS Company Profiles can have up to ten editors, meaning that people from various key departments can keep their finger on the pulse.
More updates from your company
´We’ve also given our BASIC and STANDARD profiles a spring clean by asking ourselves how the 90,000 Company Profiles on XING can boost interaction with their target groups. We therefore decided to allow editors of any Company Profile, be it BASIC, STANDARD or PLUS, to post as many updates as they like. As was previously the case, XING members can follow updates so they receive a notification in the network feed on their homepage. Editors can also choose to share their updates on Twitter and Facebook, too.
And there’s plenty more in the pipeline
After incorporating statistics based on the feedback you sent us, we’ve now got a number of features in the pipeline that Company Profile editors have been asking for. So watch this space and don’t forget to send us your feedback about the new features!