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XING Enters US Market

Daniela Hinrichs on 14.06.2007 at 15:50 h

Yonathan Stern and Lars Hinrichs

OPEN Business Club AG will co-operate with the US company Zoom Information Inc.

ZoomInfo is a business information search engine that indexes the Business Web to quickly find information about industries, companies and people. The partnership will provide XING’s 2 million-plus members with immediate access to profiles on nearly 36 million business people and 3.8 million companies directly from the XING platform.

Furthermore, XING Premium Members will have the ability to contact over 18 million professionals directly and securely. ZoomInfo’s 4.5 million unique monthly visitors will also be able to join XING’s business network directly with a simple two-click process.

The integration between XING’s platform and ZoomInfo’s search engine is planned to go live in the fall of 2007. The entry into the US market is another step in the framework of the announced international expansion strategy of OPEN Business Club AG. The cooperation agreement with ZoomInfo represents the company’s first in North America.

XING enters US Market
Markteintritt für XING in Amerika

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3 Comments

Sarik wrote on Jun 14, 2007 4:10:25 PM:

36m business profiles? Wow, congratulations, that sounds like a really promising head start in the US. Looks like Linkedin could fall behind a little bit ;-)

Peter Sanner wrote on Jun 15, 2007 12:05:14 PM:

That is true sarik. Furthermore the benefit for us at Xing is that we can now stop "hopping around" other plattform, as xing now is a quasi "hub" to me if i search for litterary ANY business related contact to PEOPLE or COMPANIES.

Great stuff! (And an interesting twist - you know what i mean L.)

Cheers & good luck

Peter

Klaas Brumann wrote on Jun 15, 2007 3:18:27 PM:

XING’s press release contains a number of leaps which may escape the unaware. XING states: “The partnership will provide XING’s 2 million-plus members with immediate access to profiles on nearly 36 million business people and 3.8 million companies directly on the XING platform.”

REALITY: Any web user has access to ZoomInfo, in my browser its just a tab away, so for the user the added value is rather limited.

XING states: “XING premium members will have the ability to contact over 18 million professionals directly and securely.”

REALITY: Above it states twice as many: 36 million business people. The difference in “18 million business people” with no direct access probably derives from the fact that ZoomInfo does not have accurate or complete enough information on its profiles. There are also many duplicates; the name “Lars Hinrichs” appears 12 times; at least two of these refer to the same “Lars Hinrichs” partnering with ZOOMINFO. Last but not least, as the profiles on ZoomInfo are search results and not member profiles, the whole issue of providing “access” is non regulated. In other words, the “access” is as good as access to anyone you “google”.

XING states: “According to Nielson/NetMetrics, ZoomInfo is the fastest growing network in the country”

REALITY: ZoomInfo is not a network in the sense that XING, Ecademy, Viadeo etc are. It’s a specialist search service.

XING states: “XING members will also be able to manage their own online ‘brand reputation’ by monitoring their own web references to ensure accuracy and consistency.”

REALITY: Potential business partners or employers do not rely on ZoomInfo, LinkedIn or XING. What they want is information which is not “self monitored” and therefore are likely to “google” our names.

XING states: “ZoomInfo’s 4.5 million unique monthly visitors will also be able to join XING’s business network directly with a simple two-click process.”

REALITY: We accept that people using the internet or Google are not necessarily interested in business networks. Well, that someone uses a people search does not mean they want to JOIN a network.

XING states: “With the successful IPO of XING as the first Web 2.0 company to go public, OPEN Business Club AG has had a long-term impact on the social networking trend amongst professionals.”

REALITY: I am nagging just because I am jealous…;-)

To gain over the North American market requires even bolder steps.

Klaas Brumann

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