Riddle: What’s worth millions, but can’t be seen, touched or counted?

Most readers probably know a thing or two about assets.
It’s all about money, right?
Euros and cents? Not always. How many of you out there—economists and financial experts excepted—know
about ‘intangible assets’?

According to Wikipedia, are “those non-monetary assets that cannot be seen, touched or physically measured, and which are created through time and/or effort”. In other words, important intangible assets might include a company’s trademark (the XING wings) and the collected knowledge of its employees.

If you’d like to learn more, you can download our new white paper entitled “Corporate Alumni Networks: Leveraging Intangible Assets”, which  presents a summary of key issues, benefits, risks, and critical success factors, collected from dialogues with thought leaders.