And The Winner Is: openBC Becomes XING!

Yay!

I know this is a little bit of self promotion but anyhow, we’re proud as a winner can be. Last night in Berlin we  received an award for the innovative PR strategy “openBC becomes XING”.

Sitting in the audience and listening to the accolades brought back memories: it was a late Friday night and after a very exhausting week I only wanted to go home and relax on my lounge when Lars told me that a blogger found out openBC´s new name…the rest was like a movie, but played in fast forward. The great team effort finally led the communication and brand migration to success. I was overwhelmed by the level of commitment on the weekend, even by our suppliers who did not complain but simply asked us what they should do. In no time at all, the whole team pulled together to made it happen, and we launched our global communication concept four days before planned.

It shouldn’t be forgotten that at this time we had already filed for an IPO, and after all texts in sixteen languages and for seven different target groups have been adapted, a team of eight lawyers had to sign off on all documents. Just to give you a glimpse into what we had to deal with. We managed everything in two days and nights. And though my daughter was terribly ill exactly on this weekend (Murphy’s law, right?), everything came into place.

On behalf of the management of XING, I want to thank all of our members who supported us with honest and direct feedback, criticism, acknowledgement and loyalty. I would also take the opportunity to thank the whole XING team, especially my team for their trust in following and executing the vision of our company. You all did an incredible job! Thanks again.

Charlie’s angels? Not quite, but rather three out of five of the XING Communication ladies.;)

Mr. PR Report Award himself. Five years ago, Sebastian founded the Oscars of the PR industry in Germany. Sebastian, it was a wonderful party and the organization was extremely professional! Well done