We changed our company tag line from “We’re networking people” to “Get together – wherever you are”.

Why? Did our marketing department get bored one day with the old one? Actually we involved the entire company in the process of distillign the vision  of openBC.

We are focussed on being user orientated and with this message we feel we are able to better explain the value we are offering to our members. The new tag line is directed toward whats in it for you rather than being a technically clever play on words. Our  core values have always revolved around people rather than technology so we felt it was time that our motto refelcted more of the warmth our team feels and that the motto would focus on what is really important which is getting people together across the world.

Bringing people together. That is our mission: Online networking is about building trust to bridge the chasms of culture, language and distance. Allowing you to connect with and then get together with people you know, people you knew and people you don’t yet know in a secure enviroment.

Nearly every major online networking site can now see the value in an open and searchable index of all or most of thier members. To effectivly bring people togehter you need more than the feature “add me as a contact” or “forward a request”, with openBC we provide a whole range of tools and products like Forums/Groups where you can share information on a variety of topics and exchange information with experts. We provide search agents that can alert you when someone you are looking for joins the platform. We have a matchmaking tool, a secure way to exchange contact information to allow you to always stay in touch with your contacts most up to date adress etc. We provide a comprehensive tool to set up events with very sophisticated funtions that allow you to handle events of any size and we provide openBC official events where you can be sure that you will meet interesting people and have a great time and it is the abiltiy to do events that sets openBC apart. We see a time when no matter where you are you will be able to get together with liek minded business people to further you aspirations. Right now if you fly into any major city in Europe there is a good chance you could find a gathering to attend and we want to make this a reality globally.

In addition to what we have developed we are working on more and more features – our latest development list has over 300 major features and functions – and from the very beginning what have we been seeking to provide? We have always sought to provide benefits to our members that focuss on bringining people together and all that you see on the site is related to this goal of bringing people together wherever they are.

wherever you are. This is the second part of our comapnies soul and it expresses our understanding of global networking: It doesn’t matter if you are in Madrid, Spain, Guanzhou, China or in Dehli, India, your next business lead is online and your contacts are just a click away. Online networking brings effectivly a speed advantage to all other networking activities. As we all know that the world is flat we all face global competition, at the same time 80% of all business activities are national and people prefer to network in their mother language this is why we have so many languages and this is why we are increasing our physical presence and event around the world so that for you we will always be around the corner with a local in your country. Right now we have 18 managed countries and we have ambassadors in many more and over 2000 events per month are manged by the platform.  And there is more to come. Whereever should also means freedom of access/devices. We were the first networking site to offer mobile access. Our site is optimizied for over 200 devices already and we will continue efforts in this area.

So tell me what do you think about our new slogan?  I Look forward to taking with you about it.


17
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Peter Claus Lamprecht on 02.11.2005 at 15:10h CET

Lars, “Get together – wherever you are” is ok. Personally I think, that “Get connected…” would be better.

I understand “get together” as a possibility to meet people offline (openBC Oktoberfest, The Hamburg Connection).

“Get connected” stresses in my book the possibility to find access points and links to other people, both online and offline.

But it’s only a word thing…

PC’L

Bill Liao on 03.11.2005 at 13:46h CET

Hi we thoug about Get Connected and we finally decided that it was to technical and made us sound a bit like a Phone Company so the international online part of our vision is carried by the Wherever your are.

Naina on 03.11.2005 at 14:33h CET

Personally, I like the new tagline better. It captures openBC ‘meaning’ better. openBC definitely has a more “get together” feeling and I appreciate that you guys took the plunge and re-did the tag line.

AainaA-Ridtz A.R on 03.11.2005 at 14:40h CET

I would suggest something stronger, and equally similar… to the tunes of “Bridging Your Worlds” or something to that effect.

theglobalchinese on 03.11.2005 at 15:54h CET

I would have chosen “Communicate together, wherever you are” as this version would have honoured the idea of viral communication (http://dl.media.mit.edu/viral/) and connected the thoughts of David P. Reed (Reed’s law) and Robert Metcalfe (Metcalfe’s law). Markets are communications and openBC is a market and a kind of social network.

schackenberg on 06.11.2005 at 20:07h CET

nice ;-)

S&P data blog on 06.11.2005 at 20:08h CET

Bringing people together

Leute zusammenbringen im Blog? Wer ist zum ersten mal hier? Bitte meldet heuch! Danke euer Blog

Bill Liao on 09.11.2005 at 16:27h CET

I agree and we really wanted to emphasize the offline as well as the online hence the sway towards really getting together in the real world.

Hendrik Deckers on 11.11.2005 at 07:58h CET

Great new tag line!

Congratulations on the massive growth and your Series A round.

May I suggest to also change the openBC email footer to the new tag line.

Robson on 17.11.2005 at 04:07h CET

You understand Portuguese/Brazil

“Sua criança é linda”
Your child is beautiful

Janny Schutte on 24.11.2005 at 07:56h CET

I like the old tag, “networking people”& “get people together”. The Beatles made a great hit with “Come together”.
Anyhow, it’s great to be a member on the move,wherever you are!

Carsten Ussat on 13.12.2005 at 12:27h CET

I think the new tag line is not a “großer Wurf”. Why “wherever you are”? It is obvious, that we live in a networked environment so that message is not neccessary, cause we all are connected, online and visible via OpenBC. Why not use the caption “Bringing people together.” ? That what its all about and simply as that.

Albert Klamt on 14.05.2006 at 08:03h CET

I support your new company tagline. This is what the soul of OpenBC might be.

There is much movement in the Online Community universe. Another one, in which I am participating is Zaadz.

Their tag line:

Connect, grow,inspire, empower

In the award winning American magazine “What is Enlightenment?” there is a grat article in the current issue (Gods Next Move) about Zaadz:

http://brian.zaadz.com/photos/view/20715

Check out the red:

“Beyond MySpace: Zaadz.com is an online community with purpose”

Albert Klamt on 09.07.2006 at 10:26h CET

And here is the Online Version
of the above mentioned article:

From MySpace to OurWorld:

http://www.wie.org/j33/zaadz.asp?ifr=hp-art

Cheers,

Albert

Joachim on 05.09.2006 at 12:27h CET

nice theme on this website

Deb Boyd on 23.08.2007 at 18:09h CET

Connections for Peace, Prosperity, and a Quality World.
Love, Debbie

Georgina Gallegos on 03.04.2008 at 09:30h CET

I think the slogan involve you in a personal and cyber way, I mean combine the human factor with the feeling that the user has when he or she is online.

Its Perfect!, Congrats Mr.Hinrichs

=]

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